Signs have consistantly been favored by businesses all over the world as a way to promote goods, services, lifestyles, communities, and much more. The productive use of commercial signage can be utilized to attract consumers through the use of certain images, logos, and phrases. Available in a wide range of shapes and forms, these graphic mediums display information to a specific audience in a specific location. Examples may include billboards, vinyl banners, skywriting, neon and rooftop signs, vehicle decals, transit signage and even business embroidery.

A well-placed, informative sign can capture the attention of a variety of consumers in a way that is both cost effective and simple. However, all signs are not created equal. In fact, some get the message across on a more massive scale than others. For instance, while neon signs and rooftop signs are best suited to draw nearby attention to the location of the business, a message written across the sky using smoke will surely be seen by many more people, some of whom will undoubtedly seek out and purchase the promoted product or service.

Perhaps the most widespread form of outdoor signage is the billboard. Billboard advertising promotes goods or services that are not usually sold where the ad is located. Designed to catch a person's attention very quickly, successful billboards are creative, memorable, and efficiently worded. Billboard signs are mainly found along interstate highways and highly populated city streets and feature slogans and visuals on a large background. They are intended to be highly visual for maximum exposure in market areas. Fast food restaraunts, alcoholic beverage companies, wireless service providers, and banks are some common examples of billboard advertisers.

Billboards come in two major sizes. Bulletins, the larger of the two, offer the greatest visibility and impact. Placed along major roads and in densely populated areas, bulletins can be fully customized by the owner and can be instrumental in building brand image. Due to their size, they are often hard for consumers to ignore. In addition, they serve as a primary source of food and fuel information for interstate drivers who are away from home. Bulletins can be sold on an individual basis, but many are part of a program in which the advertisements rotate in regular phases. Consequently, posters are smaller than bulletins and are usually located in areas of industry. Observed predominately by residents and commuting traffic, poster-sized billboards are frequently purchased in groups that are created to target a specific corner of the market.

Additionally, there are several specialized types of billboards signs available. Mechanical billboards, also known as multi-message billboards or tri-visions, are able to show three distinct advertisements through a process called tri-action movement. Panels alternate and pause briefly, allowing consumers to watch as the advertisements display in intervals on the same board. A scrolling billboard is controlled by a computer and allows up to thirty illuminated images to be shown on each side of the structure. A more recent form of the billboard is digital; it can rotate advertisements, include holographic images, and even interact with the public.

Unlike stationary billboards, mobile advertisements are not limited to one location. Mobile signage describes billboards printed onto a banner and mounted in the bed of a truck. These moveable billboards can then be driven or parked in the desired area. Another example of a mobile sign is the Skyboard, an advertising trailer with the ability to transform into a massive billboard. Available in sizes up to 3,500 square feet, Skyboards erect themselves automatically and offer complete mobility.

Transit advertising is an increasingly popular style of mobile signage and includes all signs, banners, and billboards placed on subways, trains, taxis, benches, and buses. Signs used for transit advertising are categorized according to placement and can be extremely effective when used in combination with billboards. These mobile ads tend to reach a large amount of the population on a daily basis; they also routinely capture the consumer's attention far longer than many other types of signs. It has also become customary for businesses to "wrap" a vehicle in transit advertising. For example, many buses and benches are literally wrapped with large banners promoting goods and services.

With so many choices, any business or similar group can easily find advertising that is custom-tailored to its needs. Advertising signage is a proven method that positively influences consumers on a large scale. Whether the goal is to promote a new product or service or reintroduce an old one, signs can provide the perfect backdrop for the ad as well as the oppurtunity to be noticed by future consumers.

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